Apps × Info/Coaching × Media

Build your own world,
not just a following.

We partner with creators to build entire ecosystems — apps, info products, and coaching — that turn personal brands into businesses with real enterprise value.

Equity-aligned · Full-stack build & operations · For creators with 1M+ audiences
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01 — The Problem

Most creators are stuck building offers. Not assets.

The creator economy sold everyone on courses, coaching, and content. And for a while, it worked. But the math has changed. The space is overcrowded, the top 10% are pulling away, and everyone else is on a hamster wheel — launching new offers every quarter just to maintain revenue.

You have a real audience — but no backend monetization system beyond brand deals and ad revenue.

Revenue is volatile. Every launch is a sprint, and between launches, the cash flow drops.

Your agency is optimizing ad spend and content — but nobody is building long-term assets for your brand.

You have no scalable product ladder. No way to take a free follower and move them up to high-ticket without doing everything manually.

You're generating cash flow — but building zero enterprise value. Nothing compounds. Nothing can be sold.

Meanwhile, the creators who are separating from the pack have figured out something different. They're not just making content — they're building worlds. Ecosystems their audience lives inside. Products that run without them. Assets that appreciate.

Apps are the new book. The front-end that used to be a $27 ebook is becoming a branded app — one that acquires customers, delivers value on its own, and feeds your high-ticket backend.

Every business model has a flaw. The answer is combining two.

Revenue / Value Time Services E-Commerce Info/Coaching plateaus ↗ Software slow start → Info/Coaching + Software

Info and coaching gives you the fast cash flow to fund operations from day one. Software gives you the exponential enterprise value that compounds over time. We build both — together.

02 — The Convergence

Three industries are merging. We build at the intersection.

The future of the creator economy isn't in any one lane. It's in the convergence of all three — and the creators who see it first will own the next decade.

Pillar I

Info & Coaching

The knowledge layer. Courses, coaching programs, communities, and digital products that turn expertise into structured transformation. This is where the relationship and the revenue model live.

Pillar II

Apps & Tech

The infrastructure layer. Custom apps and software that deliver your methodology at scale — without you in the room. This is what creates enterprise value and self-liquidating acquisition.

Pillar III

Entertainment

The attention layer. Narrative, media, and story that make your brand a world people want to inhabit — not just a product they consume. This is what makes it a universe, not just an offer.

Built on the Creator Economy

Your audience. Your brand. Your world. We provide the operating system.
03 — The Shift

Apps are the new book.

Books used to be the ultimate front-end — a low-cost product that established authority and fed everything else. But people are burned out on reading and buried in PDFs. The format has evolved.

A branded app acquires customers cheaply (or profitably), delivers ongoing value, and feeds your high-ticket coaching and community on the backend. It's self-liquidating — meaning your ad spend pays for itself before the real money even starts.

We build these. Fast.

The evolution
Ebook Branded App
Course Software Platform
Webinar Interactive Experience
Content Owned Ecosystem
Cash Flow Enterprise Value
04 — The Proof

This isn't a theory. It's already happening.

Across every niche, creators are turning their content and methodology into branded apps — and building real enterprise value in the process.

At Scale
Fitness
Kayla Itsines
Sweat
Started posting workout photos on Instagram. Turned her Bikini Body Guide into a subscription app with 50M+ members — then sold the company.
$400M
Exit to iFit
Meditation
Sam Harris
Waking Up
Translated his philosophy and meditation practice into a premium subscription app. 100K+ five-star ratings. Methodology turned into daily software.
$129.99/yr
Premium subscription
Finance
Dave Ramsey
EveryDollar
Turned his zero-based budgeting methodology into a freemium app. Serves as both front-end acquisition for his coaching ecosystem and standalone product.
10M+
Users
Creative Tools
Tezza Barton
Tezza
Turned her Instagram aesthetic into a photo and video editing app with subscription tiers. Not coaching — pure SaaS built from a creator brand.
~$30M
ARR (Forbes)
In Motion
Wellness
Melissa Wood
MWH
Built a pilates and sculpt membership app from her Instagram following. So successful it became a Harvard Business School case study on the creator economy.
92K
Paying subscribers
Yoga
Adriene Mishler
FWFG
Gave away free yoga on YouTube for years — 11M subscribers. Then launched a subscription app with 900+ classes and 100K+ five-star reviews.
11M
Free audience → paid product
Food
Kevin Curry
FitMenCook
Turned his healthy recipe content into a full meal planning app with shopping lists and recipe database. App Store Best-of recognition, millions of downloads.
1M+
Social following → app users
E-Commerce
Will Rivera
Scan Profit
Amazon FBA coach with 768K followers who turned his sourcing methodology into a proprietary AI tool. Coaching framework crystallized into software.
20K+
Students using the tool
Just Launched
Personal Finance
Casper Capital
Payout
Built a 10M-follower finance brand from his bedroom. Cofounded an app that hit 160K+ users and six figures monthly — launched and charted in 90 days.
$217K
Revenue in 5 months
Self-Help
Mark Manson
Purpose
Took his bestselling philosophy and turned it into an AI-powered personal coaching app. 20M+ books sold, now crystallized into interactive software.
2025
Just launched (Fast Company)
Science Fitness
Jeff Nippard
MacroFactor
YouTube fitness scientist with 4M+ subscribers who turned evidence-based training into a personalized workout app with auto-adjusting programming.
4.9★
App Store rating
Breathwork
Wim Hof
Wim Hof Method
Turned his cold exposure and breathwork protocol into a guided app with routines and tracking. A proprietary method delivered as interactive software.
€6M
Annual revenue (The Guardian)
05 — The Process

From methodology to living product.

01

Extract

We study your content, your audience, and your unique methodology. We identify the core IP — the thing that only you can teach — and figure out what it looks like as a product, not just a curriculum.

02

Architect

We design the full ecosystem — your app, your offer stack, your coaching layer. Every piece connects and compounds. Front-end acquisition feeds backend revenue. We build the world on paper first.

03

Build & Ship

Our team designs, develops, and launches your app in 2–3 months. Info products and coaching programs are architected alongside — launching either sequentially in an orchestrated rollout or as a cohesive system, depending on what your business needs.

04

Scale the World

We stay on as operators. Growth, funnels, paid media, product expansion, data-driven optimization. The app self-liquidates your ad spend. The coaching compounds your LTV. The world grows.

06 — The Partnership

We don't charge you to build. We partner with you to grow.

This isn't an agency retainer. We invest our team, our time, and our infrastructure into your brand — and we succeed when you succeed. Every partnership is custom-structured based on what each party brings to the table and how we can best collaborate.

What you bring
Your audience and distribution
Your methodology, framework, or unique expertise
Your face, your voice, your content
What we bring
App design, development, and deployment
Offer architecture and product ladder design
Info product and coaching program buildout
Growth operations, funnels, and paid media
Ongoing optimization, iteration, and scaling

You stay in your zone — on camera, creating content, engaging your audience. We build and operate everything behind you. If you already have a team, we integrate with them. Where there are gaps, we fill them. The structure is equity-aligned and custom to every creator.

Not this.
A retainer agency billing monthly
One-off funnel builds or course launches
A dev shop that ships and charges for maintenance
A standalone app disconnected from your business
This.
Long-term equity partnership
Full ecosystem — app, coaching, and growth
Ongoing operations, iteration, and scaling
App with enterprise value that feeds a high-ticket backend
07 — Who This Is For

We work with creators who are ready for what's next.

We take on a small number of partners at a time. This is for established creators with real traction who want to turn their brand into an institutional asset — not a side project.

Profile 01

The Under-Monetized Creator

You have the audience — 1M+ followers, real engagement — but you're still relying on brand deals and ad revenue. You know there's a bigger play. You just don't have the infrastructure to build it.

Profile 02

The High-Ticket Coach

You're doing real revenue — maybe seven figures — but your acquisition costs keep climbing. You need a front-end product that brings people in cheaply and feeds your coaching on the backend.

Profile 03

The Legacy Builder

You've built something meaningful and you're thinking long-term. You want enterprise value — an asset that compounds, that can be sold, that outlasts the next algorithm change.

Who we typically work with: Creators with 1M+ followers across platforms, or demonstrated product-market fit with an existing offer. If you're already selling something and it's working — even with a smaller audience — we want to talk.

08 — The Team

We span both worlds.

Product & Engineering

Nick Daigler

Shipped at Suno, Reddit, Instagram, and OpenSea. KP Fellow. Built and launched 15+ apps. Nick knows how to take a product from zero to live — fast, clean, and built to scale.

Product Engineering Mobile AI-Native
Growth & Strategy

Brandon Narvaeth

Growth marketer and internet marketing strategist behind offers and high-ticket coaching programs that have done $30M+. Currently works with top coaches generating multiple millions per year in profit from 1-on-1 programs — some coaching the biggest names in the world.

Growth Offer Architecture High-Ticket Strategy
Sales & Customer Success

Evan Zumwalde

Personally closed millions in sales in the creator and high-ticket space. Trained and developed sales talent that have gone on to contribute to tens of millions in closed revenue. Evan ensures every creator's audience converts — and keeps converting.

Sales Closing Sales Training Optimization
09 — Common Questions

How does the equity partnership work?

Every deal is custom-structured based on what you bring — audience size, engagement, existing revenue, niche, and level of involvement. We invest our team and infrastructure in exchange for an equity position in the products we build together. We only win when you win. Details are discussed on the strategy call.

I already have a team. Does that matter?

That's actually a great thing. We integrate with your existing team — your editors, your managers, your community leads. Where there are gaps in product development, offer architecture, or growth operations, we fill them. We're not here to replace anyone.

How much of my time does this take?

Your job stays the same — create content, be on camera, engage your audience. We handle product development, offer buildout, backend operations, and growth. You'll be involved in strategy sessions and product feedback, but the heavy lifting is on us. That's the point.

How is this different from hiring a dev shop to build an app?

A dev shop builds an app — some walk away, some charge hefty retainers for ongoing maintenance or take significant equity for the privilege. Either way, you get software. We build an entire ecosystem — the app, the coaching layer, the offer ladder, the growth engine — and we stay on as operators who continually iterate to ensure your users get results and ascend into higher-ticket offerings. The app can absolutely be a standalone product with real enterprise value on its own. But it's also the front door to a cash-flow-intensive business behind it. That's the difference.

How long until the app is live?

Typically 2–3 months from kickoff to launch. The broader ecosystem buildout — coaching programs, funnels, offer architecture — runs in parallel and launches either sequentially in an orchestrated rollout or alongside the app as a cohesive system, depending on what your business needs. Some partners have been fully operational within 90 days.

Now Accepting Partners

Stop launching offers.
Start building a business worth owning.

We work with a limited number of creators at a time. If you have the audience and the methodology, we have the infrastructure. Book a free strategy call below — no commitment, just clarity on what's possible.